About GobbleCube

GobbleCube is an AI-powered Growth Agent for consumer brands like Tata Consumer, Nivea, and Johnson & Johnson. As they scaled and especially after a $3.5M fundraise, they were looking for a way to stitch Asana, Notion, and Excel sheets to manage projects, docs, and Customer Support workflows better.

Instead, they just replaced all of them with Plane.

The challenge

With GobbleCube's success and scale came the challenges of siloed tools and isolated data. Their teams were already entrenched in at least three different tools.

• Asana for project management
• Notion for documentation
• Excel for short weekly release plans

The context switching, manual analysis, and consequent delays were hurting the speed of shipping product. Solutions they found were either too duct-tape. Features they needed immediately were too price-gouged or simply unavailable.

The team also wanted long-term flexibility and control. Self-hosting mattered. GobbleCube needed the assurance that they could easily pull all their work data into their infra if they needed to.

Why Plane was the best fit

In GobbleCube's trials of several alternatives, what stood out about Plane was its one-workspace paradigm that unified,

• A full-suite project management system
  GobbleCube could now replace Asana's force-fitted and complex work management philosophy + price-gouged features with an end-to-end project management tool.
  
• Wiki
  Teams at GobbleCube could now replace Notion with a built-in docs interface that was real-time, intuitive, and bridged gaps between work management and knowledge seamlessly.
  
• Pages
  Built off of the Wiki, Pages could separate project- and team-specific knowledge out of wikis and into the hands of relevant teams. This was a big winner for GobbleCube.
  
• Intake
  Customer Success and Support could now capture feedback natively within Plane and let project managers triage them before adding them to their cycles. Sprint planning based on direct customer feedback became super-easy.
  
• Public Projects, Pages, and Views
  Notion-like sharing of not just pages, but also entire projects and customized views of work items + states brought GobbleCube's customers closer to their every day work.

GobbleCube brought their Engineering, Customer Success, and Support teams on to Plane immediately and battle-tested these features for a month before turning into happy customers.

A year on Plane

In the last twelve months on Plane, GobbleCube has enjoyed a robust project management system that also doubles up as their knowledge store. Some of their big wins have been,

• Less context switches
  Teams now stay on one interface, collaborating in Comments and Slack via the native integration. Savings from cutting out two SaaS tools is now over $30,000.
• More company-wide visibility
  Leaders track Initiatives, Epics, and Modules while knowledge workers stay on work items and every day progress.
• Streamlined support
  Intake has been a gamechanger for the company, bringing in full-context work items so project admins and owners can quickly plan cycles.
• Faster unblocks
  With all the relevant teams on Plane, engineers, Support staff, and Success folks now know where anything is stuck and who to talk to about unblocking them.

For a young, fast-growing team building complex, multi-stage projects, the impact has been directly on the top-line. Matching shipping speed to business expectations has been ROI enough for the start-up to explore more advanced use cases with Business and Enterprise features.